analytics_stable

Sorry, we might have created a situation where your analytics data says the source is "analytics_stable" and medium is "you_dont_know". This is due to us changing the UTM tracking.

What is UTM tracking?

UTM parameters (Urchin Tracking Module) are snippets added to URLs to track campaign performance. They include utm_source (traffic origin), utm_medium (marketing medium), and utm_campaign (specific campaign). Think of them as digital breadcrumbs leading back to the source of your clicks. This than shows up in your GA4 reporting.

Need help in your Web Tracking and Analytics?

Need help with web tracking and analytics? Our team at Analytics Stable (Part of Data Stables) is here to provide comprehensive solutions to maximize your data's potential. Contact us!

How did we change the UTM tracking?

We love to share this with you, but not yet with the world, so feel free to contact us!